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Allen D Wong

Location: Kalamazoo, Michigan

E-mail: allenwong.cc@gmail.com

 

Professional info

The first few years of my career were spent at Whirlpool Corporation's Global Consumer Design Studio in Michigan.  It was a great place to learn about innovation and design. In that time, I gained insight on brand positioning, and how to use design to move a portfolio of products towards a desired future state.  The studio grew during those years from a dozen to over 100+ designers in multiple locations around the world.  This exposure to international contacts and travel, helped influence my point of view and my work process. 



In 2008 I accepted a job with Tetra Pak in Modena, Italy.  Curiousity about the rest of the world, as well as a desire to better evolve my understanding of ethnography and user-driven

innovation were factors in this.  The Consumer Concepts group at Tetra Pak placed a high priority on observing and innovating with consumers in various parts of the world.

 

in 2010 the company relocated me to Sweden where I joined the Front End Innovation team as a Lead Industrial Designer.  My focus was to help ensure the product pipeline is filled with the right balance of evolutionary and truly breakthrough concepts.  This often involved not just product or technology ideas, but business innovation which created better revenue potential and brand presence for our customers.

I returned to the States in 2015 to join the Newell Brands Design Team in Kalamazoo. As an Industrial Designer here, I've had the opportunity to design products for brands like Irwin, Lenox Tools, Calphalon Cookware, Rubbermaid Commercial, Yankee Candle, Oster, and Mr. Coffee.

Work experience

Principal Industrial Designer, Newell Brands

Design Studio

     - Sharpie, Waterman, Parker
     - Woodwick, Yankee Candle
     - Mr. Coffee and Oster Brand Appliances

Achievements

20+ Design Patents and Registrations

 

Member of 2002 Smithsonian Cooper-Hewitt Award winning design studio (Whirlpool, Global Consumer Design)

 

Skills

Sketchbook Pro

Rhino 3D

Creo

​Keyshot

Photoshop

Illustrator

Design Strategy

Ethnography

Service Design

Office Suite

 

various other 2D and 3D programs

 

Senior Industrial Designer, Newell Brands

Design Studio

     - Mr. Coffee and Oster Brand Appliances

     - Calphalon Cookware

     - Yankee Candle

     - Rubbermaid Commercial

     - Irwin and Lenox Tools

Lead Industrial Designer, Tetra Pak

​Front End Innovation & Design

     - Led projects pertaining to next generation filling machine platforms

     - Helped define Design Strategy and Sales Tool for future primary package portfolio

     - Directed project team in needs analysis/creation of a blue-sky future concept

Activity Manager, Tetra Pak

​Consumer Concepts

     - Governance Role, preserving Consumer Value in the product development process

     - Responsible for coordination of innovation activities, project schedules and maintenance of

       department budget

Industrial Designer, Tetra Pak

Consumer Concepts

     - Participated in and led projects pertaining to shapes and closure packaging innovation

     - Directed an international deep dive ethnographic study project

     - Managed design component for an extensive GUI re-design project

Senior Industrial Designer, Whirlpool Corporation

Global Consumer Design

     - Leading projects in microwave, cooktop, built-in oven and range categories

     - part of Design team, Whirlpool Mass Brands VBL and Global VBL

     - Completed Innovation I-Mentor Training

Industrial Designer, Whirlpool Corporation

Global Consumer Design

     - Design Lead, Cielo jetted tub category

     - Projects with KitchenAid small appliances, laundry and refrigeration

     - Design Lead, Innovation project in automotive appliance applications

     - part of Design team, Whirlpool Visual Brand Language Strategy

Design Instructor

Collegiate Industrial Design courses

     - ID 243 Product Design Method Studio, Western Michigan University

     - DESN 217 Visual Dialogue, University of Notre Dame

     - CMD 302 Computer Modeling, Animation, Western Michigan University

     - CMD 143 Design Theory, Western Michigan University

Education

Western Michigan University, Kalamazoo, MI 49008

Bachelor of Science in Industrial Design

College for Creative Studies, Detroit, MI 48202

​Automotive Rendering and Design Summer Study

 

 

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